INDUSTRIES - TOURISM - DISTRIBUTION

MHIRI Group offers its private and corporate customers the Group's know-how acquired over forty years in three main businesses: Industry, Hospitality and Tourism, and  Retail.

The group is a pioneer in these  sectors and a major player in the Tunisian economy. This family owned group employs around 7000 people in Tunisia and Europe.

Since its creation in 1972, MHIRI Group has continued to develop and diversify its activities.

MEUBLATEX, which started as a manufacturer and retailer of living rooms, gave birth to a group bearing the same name, MEUBLATEX Group, and operating in various fields related to the MHIRI Group's traditional activity: furniture. PANOBOIS Company manufactures and markets chipboards,  laminated panels and sliced veneer to its industrial customers both in Tunisia and abroad, among which MEUBLATEX INDUSTRIES, that provides furniture, wood work and joinery to all types of projects (hotels, corporate offices, real estate projects). MEUBLATEX INDUSTRIES also manufactures all kind of office and household furniture for industrial customers, retail brands and contracting owners in Tunisia and worldwide. It is the reference supplier to MEUBLATEX and LA VILLA companies, the group’s furniture and household equipment retail brands which are operating all over Tunisia (68 stores with a global area of 84 171 sqm).

MEUBLATEX Group is focusing on setting up new brand concepts and is pursuing an ambitious development plan worldwide.

Beyond the furniture related activities, MEUBLATEX Group operates in the Textile industry through TISSAGE MEUBLATEX which specializes in the manufacture of non-woven fabrics for the industry and the construction sectors in addition to woven fabrics, mattresses, carpets, bedding, toweling, table linen and curtains for industrial customers, retail brands and contracting owners (hotels, etc.).

Throughout its decades of experience, the companies making up MEUBLATEX Group have managed to be organized according to an efficient business model that allowed them to pay particular attention to quality, while remaining highly competitive.

Besides its traditional business, MHIRI Group has diversified its activities, since the early eighties, in the Hotel industry and then, more generally, in Tourism through the creation of EL MOURADI Group.

EL MOURADI Hotels remains the leading hotel chain in terms of bed capacity in Tunisia with 16.000 beds in 17 cross-country 5, 4 and 3 star hotels that offer a variety of products ranging from seaside tourism to business, desert, health, keep-fit and sports tourism. EL MOURADI Hotels' ambition is to become an international operator through the management of hotel properties located overseas.

EL MOURADI Group was no exception to the model of integration that has guided the development of the traditional activity of MHIRI Group. Indeed, VLT, an incoming travel agency based in Tunisia, was soon created followed by a Tour Operating division, SUNSHINE HOLIDAY GROUP, which is present in nine European countries and is rapidly expanding across Europe.

Furthermore, MHIRI Group contributes to training Tunisian and foreign young people in various Tourism and Industry trades through EL MOURADI ACADEMY curricula as well as through its exchange agreements with European and North American universities and schools.

Fueled by the same passion, the MHIRI Group's policy of diversification continues in the Retail business through TRADE & RETAIL with the upcoming launch of a chain of hypermarkets and supermarkets in partnership with the French retailer SYSTEME U.

The Group is also expanding its activities to the Health and Real Estate sectors through a set of multidisciplinary clinics that meet international standards as well as high quality real estate and commercial properties in Tunisia.

The MHIRI Group's expertise, its reliability, the quality of its staff and its geographical proximity have allowed it to earn the trust of many customers and partners and have made of it an ideal partner to build effective, successful and sustainable economic relations in Tunisia and abroad.